Kathryn Dunn
is one of the most sought-after marketing experts in the country today. During her career, she has coached more than 750 professionals on how to successfully grow their practices on minimal marketing budgets. Kathryn attributes her success to her unique training, education, natural instincts for business, marketing and copywriting.Kathryn obtained her bachelor's degree in advertising from the University of Oregon School of Journalism, in Eugene, OR, one of the leading journalism schools in the country. She received her master's degree in organizational communication (human communication) from California State University, in Long Beach, CA.
Kathryn began her career in Los Angeles at Grey Advertising, one of the largest ad agencies in the world, where she spent four years honing her skills in a traditional agency environment. From there, Kathryn was recruited to work with Jay Abraham, the highest-paid marketing consultant in America, where she established herself as a successful direct-response copywriter.
In 1990, Kathryn co-founded K Dunn & Associates, a marketing firm that guarantees results. Kathryn can guarantee results because she has a track record for writing ads that generate response. In fact, professionals across the country have paid thousands of dollars per month for the right to use just one of her "magic ads".
In 1992, Kathryn co-founded the American Academy of Estate Planning Attorneys. Academy members used her marketing programs, especially her powerhouse seminar promotions to fill up estate planning seminars all over the country. In 1996, Kathryn sold her interest in the Academy while retaining her proprietary marketing materials. Since that time, she has developed and tested many more successful programs that are now part of her “Practice-Building System” and MAP membership.
It's hard to get Kathryn out of the office because she loves what she does, but she also enjoys entertaining, playing golf with friends, and riding her Harley.
Unlike other marketing firms, K Dunn & Associates offers a 100% money-back guarantee, during a 60-day trial period for new clients. This allows you to experience the quality of our services, and see the actual results from your first marketing promotion.
We can make this guarantee, because our promotions & strategies have already been proven to work for practices like yours — that way, you don't have to reinvent the wheel, or waste money on ineffective advertising.
If you want to generate new business quickly, you'll want to start with public seminars. Why seminars? Because seminars are the most cost effective way to attract new prospects from your community. Think about it... From the entire population of your marketplace, only a finite number of people are qualified prospects for your services.
The goal of advertising is to put the word out about your services, in a compelling promotion, and have people contact you to let you know they're a prospect for your services. An offer of something free, like a free seminar, is a proven way to lower the barriers of resistance and get people to respond.
In addition, a seminar is a "safe" place for them to get to know who you are and what services you offer. A public venue, like a hotel or restaurant, provides that safe place — they're not stepping into the lion's den, so to speak.
And wouldn't you rather explain your services to a group of people, all at once, rather than spend the extra time to educate each prospect, one at a time? Talk about a time saver! And when they do come to your office, they'll already know about your services and fees, so you'll be able to concentrate on their personal situations and how you can help.
Many professionals have tried seminars before with less than stellar results. However, K Dunn & Associates offers a time-tested & proven “seminar marketing system” that works — guaranteed!
When it comes to advertising and filling up seminars with qualified prospects, no one generates higher response than K Dunn & Associates. Just listen to audio testimonials on our "Results" page. We will personalize one of our proven seminar promotions for your practice and place it in the media to generate the highest response.
We also provide a PowerPoint slide show, including a complete script, so you'll know exactly what to do and what to say to motivate seminar attendees to line up for appointments after the seminar.
Again, the purpose of advertising is to identify prospects interested in your services — and fill up your pipeline (your database). An effective promotion will get people to raise their hands and let you know they're interested! The contact information for all of the people who respond should be entered in your database.
A good percentage will retain your services immediately after the seminar. Those who do not retain your services right away are still prospects, but the timing may not be right for them yet. For these folks, you'll want to send highly effective email & direct mail promotions, at least quarterly, to compel them to come on in and retain your services and refer other family and friends.
If you're ready to fill up your database with qualified prospects at the lowest cost-per-lead, find out more about K Dunn's 60-day trial period. If you're not completely satisfied, for any reason, we'll immediately issue a refund. Call 1.800.651.0633 now and schedule your free 30-minute phone consultation.
To your success!,
Kathryn Dunn, Director